9:45am – 10:00am Registration and Networking
10:00am – 12:00pm The One Page Strategic Plan™: Identify and develop your unique advantages based on your core values and experience. Articulate your vision and values, and learn how to leverage them for maximum results. Develop a plan to achieve the goals you wish to attain in your practice.
12:00pm – 1:30pm Productivity (Lunch) Workshop: Implement a powerful framework for prioritizing your work. Learn how much time you should be spending on marketing and admin each month. Determine exactly when it’s time to hire another employee (or your first).
1:30pm – 3:00pm The Art & Science of Attracting Great Clients: Apply a proven method to attract the clients you want. Develop a multi-layered marketing plan that will work within your budget. Maximize the effectiveness of your marketing so you don’t waste time or money.
3:00pm – 4:30pm Business Development Success: Learn the best practices for rainmaking, objection handling and closing the deal. Get proven techniques on dealing with people who want free advice or are “tire kickers”. Learn how to get your fee agreement signed quickly.
4:30pm – 6:00pm Self-Commitment and Plan: You need to commit to yourself. No one else can make you successful. Once you commit, you’ll build your plan.
"Alay's workshop showed me that I am leaving substantial amounts of money on the table through my inefficiencies. Lawyers are not trained to run businesses - it does not come naturally to most of us. Alay understands the way we operate. At the end of the workshop I had a concrete one page business strategy to decrease inefficiencies and...increase revenue. I encourage any attorney who is running their own practice to attend."
"I attended Alay's Workshop and would highly recommend it. As someone without much time, his fast-paced workshop was extremely effective at building a strategic plan and marketing plan in one day. He is an engaging, thought-provoking trainer who focused each of us on our unique strengths. I took away many gold nuggets of information that inspired me to make immediate changes."
"Alay's Workshop was fantastic! He provided hands-on tips that one can incorporate immediately into practice...which allows an attorney to be more productive, increase profits, and have more personal time away from the office. Alay's personal style is friendly and engaging. I would recommend this workshop to any attorney - it is money well spent!"
Alay Yajnik, Founder of Lawyer Business Advantage, is a law firm growth expert whose ideas on business, clients, and productivity have helped solo and small firm owners dramatically grow their income, take more vacation, and create a more meaningful practice. This workshop is designed to take you on a step-by-step journey through critical aspects of building your Perfect Practice — from creating an actionable strategic plan to freeing up your time, to attracting the clients you really want.
Identify and develop your unique advantage based on your core values and experience
Develop a plan to attain the goals that you set for your practice
Implement a simple framework for prioritizing your work
Determine exactly when it’s time to hire another employee (or your first)
Apply a powerful method to attract the clients you want
Maximize the effectiveness of your marketing so it doesn’t waste time or money
Since starting my coaching practice, I’ve wanted to create a workshop that would serve as the catalyst for solo and small firm attorneys to easily build the strategies, tactics, and relationships that they need to build their Perfect Practice™ in terms of Income, Time Off, and Clients. The Lawyer Business Advantage Strategic Workshop brings together like-minded attorneys for a journey through the areas of Strategy, Productivity, Marketing, and Client Acquisition.
You will leave with new insights, fresh energy, and a clear plan.
You deserve your Perfect Practice™. If you’re ready to build it, I’d love to have you join us.