You are a solo practitioner. You want more clients (and better quality clients) so that you can have a great income, take more time off, and create a practice that you love.
You are a (co-)owner of a small firm. You need to “make it rain” with a steady stream of clients to support your growing team, so that you don’t have to worry about making payroll.
As a partner / shareholder, you want to bring bigger cases into the firm, and attract clients who pay a higher rates. You know that if you do that, you’ll make more money AND take more vacations.
You are an associate, and you want to become a partner/shareholder. To do that, you need to build your book of business while still meeting your billable targets.
In addition to personal instruction, Lawyer Business Advantages online training to help you become a successful rainmaker. Each training module is designed to be the perfect complement to your personal instructor: packed with short, concise video and written lessons, tools, and action steps.
Rebecca is an excellent lawyer and owns her own firm. She hired Lawyer Business Advantage to grow her firm from $45k per month to a million dollar law firm. She was stressed out: working during the day, “rainmaking” at night. She was trying to be a great owner, lawyer, wife, and mother, but she felt like she wasn’t doing any of them as well as she should.
Over several months, Rebecca’s revenue grew by $220k. She took four weeks off, including a two-week vacation to Hawaii. She grew her firm and got on pace to be a million dollar firm that year.
Rebecca implemented three strategies with us:
Rebecca re-defined her target market to focus on the clients whom her firm serves best. This is one of the proprietary strategies that we teach called Aligned Marketing, where we identify three things:
This allowed Rebecca to focus her business development to attract those clients for whom her firm did their best work. This approach also freed up her time because she stopped doing the marketing activities that weren’t producing. In addition, she was able to raise her rate due to the huge value she was delivering to these clients.
As a second step, Rebecca utilized the Client Acquisition System, another proprietary tool that we teach. It’s an easy-to-follow process that builds you a network of referral partners from three sources: clients, power partners, and key influencers. This really got her referral engine running, and provided the steady stream of referrals needed for growth.
The third thing she implemented was the One Page Strategic Plan. It’s a tool we developed so that our clients create simple but effective business plans for the year. As she went through this process, she discovered that her primary role should be Rainmaker for the firm: that is, fill her firm’s book of business, not just hers. She also realized that she needed to delegate many of her tasks.
As a result of these shifts, Rebecca realized that running a law firm can be lucrative AND fun…if your business development supports it!
You are looking for a magic wand or miracle – you know, instant results with no work on your part. Biz Dev doesn’t work that way. And beware of programs that promise them!
You are unwilling to change anything – if you want to change your results, you have to be receptive to changing your approach. Don’t worry…We give you the insights, tools, and support you need.
You are unwilling to take action – learning and executing business development takes action. We give you lots of short cuts and best practices…but you need to implement it.
You are not nice. We select our clients and only work with nice people. If you’re not nice, this program isn’t for you (no offense).
Alay Yajnik’s expertise and passion is business training and coaching. He founded Lawyer Business Advantage to advise, support, and teach law firms and lawyers to implement business best practices in law firms of all sizes. Alay believes that running a law firm using business best practices results in more profit, a happier team, better clients, and more time off for everyone.
Alay is a successful Silicon Valley entrepreneur with over 17 years of business experience. He ran a $100 million business and built a $5 million business from the ground up. Alay holds an M.B.A. from Santa Clara University and a B.S. in Engineering from U.C. San Diego. He is a certified business coach by FocalPoint International and is the recipient of the 2015 FocalPoint Kaizen Award.
As a law firm business expert and entrepreneur himself, Alay understands your challenges and has helped many lawyers and law firms successfully overcome them.